Venue-First Ticketing

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Stop settling for third-party platforms. SquadUP empowers independent venues to own their brand identity, audience data, and operational control.

Andria Theatre Logo
Comedy Mothership Logo
Village Vanguard Logo
Dynasty Typewriter Logo
Elysian Theatre Logo
Sunset Strip Logo
200 channels Logo
Andria Theatre Logo
Comedy Mothership Logo
Village Vanguard Logo
Dynasty Typewriter Logo
Elysian Theatre Logo
Sunset Strip Logo
200 channels Logo

Reclaim Your Brand & Audience

Escape clunky, off-brand ticketing flows that lose fans and hurt SEO. SquadUP provides a seamless, on-brand experience that keeps patrons on your site, deepens engagement, and puts you in control of valuable customer data. We partner with venues to reclaim their most valuable assets: brand, data, and patrons.

A Ticketing Platform Built for Venue Independence

SquadUP designed a venue-first, fully white-labeled platform that gives back the keys to the venues shaping live entertainment's future. Built for a direct relationship between venues and their fans, SquadUP's platform combines flexibility, operational power, and brand loyalty into one seamless system.

Full White-Labeled Branding

Every ticket sale, email, and customer interaction stays fully on your brand — not buried behind a third-party platform.

Audience Data Ownership

Own and control all customer data — strengthening fan relationships and driving smarter marketing and loyalty programs.

Flexible GA and Reserved Seating Support

Handle everything from standing-room GA events to complex reserved seating maps without friction or compromise.

Integrated Direct-to-Fans Marketing Tools

Reach your fans directly with integrated email, SMS, and Meta ad tools—giving independent venues the power to build stronger and more personal connections to drive attendance.

Mobile-First Box Office and Access Control

Fast, easy-to-use mobile tools for sales, scanning, reporting, and real-time event management.

API-First Architecture

Integrate SquadUP into your existing tech stack and stay agile as your needs evolve.

We work with SquadUP because they understand our needs and provide a high level of service and care. They are not just our ticketing platform. They are our partners.

Elysian Logo
Latif TayourManaging Director, The Elysian

Take Back the Keys to Your Venue

Ready to reclaim ownership of your brand, your audience, and your growth?
See how SquadUP can power your next chapter.